BLOG

In January 2026, the e-commerce landscape shifted. Shopify and Google co-announced the Universal Commerce Protocol (UCP) , a new open standard that fundamentally changes how your customers find and buy your products. As a digital growth advisor, I’m seeing this as the most significant update for Australian and New Zealand retailers since the rise of social commerce. If you’re running a Shopify store in the ANZ region, here is what you need to know to stay ahead of the curve.

Kia ora, digital marketers and business owners! Threads, Meta's answer to the text-first social media realm, has cemented its place in...

Traditionally, Instagram content largely lived within the app, discoverable primarily by your followers or through hashtags. However,...

Here's my first-hand experience trialling a campaign for Untouched World through Head AI, and why I probably won't use it again.

If you run a small business in 2025, chances are you’ve heard a lot about SEO . But lately, a new acronym has entered the spotlight: AEO...

In the ever-evolving landscape of digital marketing, a new player has emerged, reshaping the traditional customer journey: AI agents. As...