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In the ever-evolving landscape of digital marketing, a new player has emerged, reshaping the traditional customer journey: AI agents. As...

This step-by-step guide will walk you through how to find and analyse your competitors' search ads, using tools and techniques that will enhance your marketing strategy.

In this guide, I'll walk you through what PPC marketing is, how it works, why it's essential, the top platforms you should consider, the different types of PPC ads, and how to craft a PPC strategy for both brand marketing and performance marketing.

Here’s why Google Ads are necessary for service-based websites in New Zealand, along with examples of local businesses effectively using them.

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