My Honest Trial of Head AI for Influencer Marketing: Can It Replace a Human Marketer?

As a digital marketer with over 9 years in the industry, I love testing new tools that promise to make our lives easier.

So when I came across Head AI, an influencer marketing platform that claimed to automate campaign setup and creator outreach using AI, I thought, why not?

Here's my first-hand experience trialling a campaign for Untouched World through Head AI, and why I probably won't use it again.

1. Impressive Brand Analysis (At First Glance)

The setup starts with something pretty cool: you enter your website URL, and Head AI scans it to understand your brand DNA—including tone of voice and positioning.

What I liked:

• The tone analysis was surprisingly accurate.

• It picked up sustainability and minimalism as key themes.

BUT: It's nothing groundbreaking if you already use ChatGPT or any decent copy tool. It feels a bit like a standard summary.

2. Campaign Setup Is Clean, But Basic

Creating a campaign on Head AI is straightforward. It gives you a clean layout to define:

• Budget range

• Channel (Instagram, TikTok etc.)

• Format (Reel, Story, Post)

• Timeframe 

• Key messages

• Product gifted value

• Estimate Result

However, it lacks one big thing: creator discovery.

Unlike Rednote (Xiaohongshu)'s marketing tool that lets you browse, save, and invite creators, Head AI doesn’t show you who's available. You can't vet, shortlist or build a creator list. It just says, "Trust us."

3. Influencer Outreach = Email Chaos

Once the campaign is live, Head AI sends invitations via email to creators it deems suitable. Sounds efficient, right? Except:

• Many of the influencers contacted had zero relevance to our campaign.

• We got a flood of replies asking, "Is this legit?" or worse—like this one:

"Some of the requirements in the brand deal don’t seem to be legal in the United States - specifically about not disclosing that this would be paid promotional content."

I had to assure them it was (unfortunately) real, and yes, some of the default briefs need serious legal review for US or international campaigns.

I genuinely suspect it just blasted our campaign to their entire creator database, regardless of fit.

4. You Can't Cancel the Campaign Yourself

Here’s the kicker. Even after pausing the campaign, Head AI kept sending invites.

There is no self-service cancellation option. I had to email support directly just to stop it. That shouldn't be necessary in 2025.

5. Final Verdict: A Bit of a “Chicken Rib” Tool

In Chinese we say “鸡肉骨” (jī lèi) to describe something that has limited value—you don't really want it, but feel bad wasting it.

That sums up Head AI.

Pros:

• Decent interface

• Smart brand scanner

Cons:

• No creator database access

• Unqualified outreach

• Legal red flags

• Clunky deactivation process

As much as I love experimenting with AI tools, this one created more work than it saved.

Influencer marketing still needs a human touch—for brand alignment, legal safety, and smart creator relationships.

Final Thoughts

AI in marketing has huge potential, but tools like Head AI aren’t ready to replace real marketers. It might help generate a draft, but don’t expect strategic thinking or good judgement.

If you’re running influencer campaigns across diverse markets like NZ, AU, or the US, I’d still recommend doing it manually or through a hybrid platform where you have control.

Sometimes, automation just isn’t worth the headache.

Interesting Insight: According to Influencer Marketing Hub, 63% of marketers plan to increase influencer budgets in 2025. But 53% say finding the right creators is their #1 challenge. That’s not something AI can solve with email blasts.