Successful Campaign Analysis: Christchurch OnShow

The Christchurch OnShow campaign by ChristchurchNZ with Plato Creative, the Christchurch Marketing agency aimed to boost visitation and resident engagement during the vibrant spring season. Using a multi-channel approach, the campaign incorporated digital, social, and traditional media, with key partnerships enhancing its reach.

Key Achievements:

• 10.3 million impressions across all media channels

• 55198 ad clicks

• 415337 social engagements

• 31292 unique web visitors

Key Takeaways for NZ Marketers:

1. Integrated Media Strategy:

   • Utilise a mix of digital, social, and traditional media to maximise reach and engagement.

   
   

2. Engage Local Stakeholders:

   • Collaborate with local entities to amplify the campaign's impact and credibility.

   
   

3. Seasonal Branding:

   • Align campaign aesthetics with the season, using vibrant and dynamic visuals to attract attention.

   
   

4. Focus on Local and Domestic Markets:

   • Prioritise key domestic markets before expanding focus to a broader audience.

   
   

5. Measure and Optimise:

   • Track performance metrics closely to understand impact and refine future strategies.

   
   

For more details, visit the full Christchurch OnShow Campaign.