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Why Local Marketing Matters More Than Ever Local visibility can make or break a small business. Whether you're running a boutique, a...

A new AI tool is making waves globally—HeadAI, dubbed the “world’s first AI marketer,” is attracting major attention and stirring anxiety in the marketing industry.

近年来，市场环境的变化使得许多企业不得不重新审视其内部组织架构和战略。近日，蕉下公司解散公关部并将市场部并入销售部的决定引发了广泛关注。这一举措不仅反映了资本市场的压力，也揭示了企业在管理和市场策略上的挑战。面对这些变化，市场从业者该如何应对，以确保自己的“饭碗”不被淘汰？

This blog explores how businesses can effectively market through sponsorship, using the 2024 America’s Cup as a case study.

This case study highlights how a local bakery in New Zealand, facing similar challenges to many small businesses, successfully increased its monthly website traffic from under 1,000 visits to nearly 90,000 through effective SEO tactics. Let's explore the key steps they took to achieve this incredible growth.

This blog will explore the key channels, platforms, trends, and best practices that hotels in New Zealand can leverage to enhance their digital marketing efforts.