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对于那些在广告公司工作了2-3年的初级设计师来说，转型到甲方（Client Side）可能是加速职业发展的最佳选择。以下是为什么这个转型可以带来职业突破，以及它在新西兰市场中特别相关的原因。

For junior designers and creatives who have spent 2-3 years in an agency, making the leap to the client side might be the key to accelerating career progression. Here’s why this transition can be a game-changer and how it’s particularly relevant in the New Zealand market.

Is Social Media Marketing Expensive? A Look at the 2024 Landscape in Australia and New Zealand

Here’s why Google Ads are necessary for service-based websites in New Zealand, along with examples of local businesses effectively using them.

When you’re just starting out in the world of marketing, the decision of whether to focus on brand marketing or performance marketing can be a tough one. It’s tempting to dive straight into brand marketing, especially given its creative appeal. However, as a junior marketer, there are strong reasons to consider starting with performance marketing instead. Here’s why.