Setpoint New Zealand

About the Brand

Established in 1991, Setpoint is a trusted leader in building automation and energy management solutions across New Zealand. Known for their systems integration expertise and commitment to green building initiatives, Setpoint has supported a wide range of sectors with cutting-edge technology products and tailored energy solutions.

What I Delivered

A comprehensive Digital Growth Plan including:

1. Website UX Audit & Optimisation Strategy
Clear recommendations to improve navigation, mobile performance, and user journeys for B2B buyers.

2. SEO Audit + Web Visibility Plan
Addressed technical SEO issues, improved metadata, and delivered a keyword strategy aligned with Setpoint’s core service areas and localised search intent.

3. Content Marketing & Brand Messaging Plan
Refreshed tone of voice, storytelling pillars, and created a modular content roadmap to elevate Setpoint’s expert positioning.

4. Social Media Strategy
Platform-specific recommendations to support thought leadership, case studies, and green innovation content on LinkedIn and Facebook.

5. Paid Advertising Recommendations
Media plan to reach specifiers, architects, and facilities managers with targeted B2B campaigns via Google Ads and LinkedIn.

The Outcome

Setpoint has since launched a modernised website that better reflects their market leadership and has significantly improved their digital visibility in Canterbury and across New Zealand. The refreshed content and strategic SEO foundation have supported a noticeable increase in qualified B2B enquiries, helping drive brand engagement and new business opportunities.