My Beauty Clinic

About the Brand

My Beauty Clinic is a well-established skin and wellness clinic in Christchurch, recognised for its strong reputation and marketing presence within the local Chinese-speaking community. With an ambition to grow beyond this core audience, the clinic was ready to reach a broader demographic — including local Kiwi and Filipino clients — through a more strategic digital approach.

Project Goals

At the time of engagement, the clinic had:

A website still under construction by internal staff

No analytics or SEO setup

No paid advertising campaigns in place

Strong visibility in the Chinese market but limited reach to wider audiences

Objective: Build a digital foundation to support multicultural brand growth, with scalable tools for the internal team to manage.

What I Delivered

A foundational strategy to support digital expansion:

Website UX & SEO Audit
Assessed structure, speed, mobile readiness, and content gaps. Provided an actionable list to improve SEO visibility for English-speaking searchers.

Full Digital Growth Strategy
Developed a roadmap for growth across channels:

Local SEO for clinic-related searches (e.g. skin clinic Christchurch, laser treatment)

Paid advertising plan with platform and budget recommendations

Content strategy including blog topics and multicultural messaging pillars

Social media strategy to balance education, results, and lifestyle content

Internal Training & Enablement
Delivered tailored training for internal staff, covering:

Campaign management fundamentals (Google Ads / Meta Ads)

SEO best practices

Basic analytics tracking and reporting

Content planning for multilingual audiences

The Outcome

The clinic now has a comprehensive digital marketing framework and a trained internal team ready to implement and manage future campaigns in-house. With a clear growth plan and multicultural strategy in place, My Beauty Clinic is positioned to expand its reach beyond the Chinese community and attract a more diverse local clientele across Christchurch.