Cottsbury (UK)

About the Brand

Cottsbury is a UK-based sustainable lifestyle and activewear brand committed to conscious living. Their collections are crafted using GOTS-certified organic cotton, blending style, comfort, and environmental responsibility. As a new player in the ethical fashion space, Cottsbury needed a strong digital foundation to reach and convert its ideal audience.

Project Goals

At the start of the engagement, Cottsbury’s website had just gone live with:

No performance tracking or analytics in place

No paid advertising or acquisition strategy

Low organic visibility

No structured affiliate programme

The mission: Launch and grow Cottsbury’s digital presence from the ground up — with a focus on sustainable fashion shoppers in the UK.

What I Delivered

A comprehensive digital setup and go-to-market launch strategy:

Google Analytics & Conversion Tracking
End-to-end deployment of GA4, event tracking, goal setup, and eCommerce tagging for actionable insights.

Competitive Analysis + SEO Audit
Identified opportunities in the sustainable activewear niche, including search trends, keyword gaps, and optimisable on-site content.

Paid Advertising Campaigns
Launched and managed Google Ads and Meta Ads targeting UK audiences.

Achieved over 23:1 Return on Ad Spend (ROAS)

Maintained 2%+ conversion rates across cold and warm audiences

Affiliate Marketing Programme via Awin
-Developed, launched and optimised Cottsbury’s affiliate programme.

-Over 50% of monthly sales now come via affiliate partners

-Built relationships with like-minded content creators and platforms

The Outcome

Cottsbury transitioned from a quiet launch to a high-performing, fully tracked digital business. With an efficient paid media engine, strong affiliate network, and a scalable SEO roadmap, Cottsbury has established early traction in a competitive UK market — all while staying true to its sustainable ethos.