Setpoint New Zealand

Driving B2B Lead Generation for Building Automation Leaders

Established in 1991, Setpoint is a NZ pioneer in building automation and energy management. They are the backbone of "green building" technology, providing complex systems integration for commercial sectors across the country.

Despite being market leaders with decades of expertise, Setpoint’s digital presence didn't reflect their cutting-edge technology. Their website was difficult to navigate for B2B specifiers, and their technical brilliance was buried under legacy SEO issues. They needed a strategy to capture high-value enquiries from architects, engineers, and facility managers who were looking for sustainable energy solutions.

B2B UX Overhaul: Conducted a comprehensive audit to simplify the complex user journeys of technical buyers, ensuring mobile performance and "request a quote" paths were frictionless.

Technical SEO & Visibility: Executed a deep-dive SEO audit to fix metadata and technical errors, while mapping a keyword strategy to "high-intent" commercial terms like energy management systems and building automation NZ.

Authority-Led Content Strategy: Refreshed the brand’s tone of voice and created a modular content roadmap. We moved away from "jargon-heavy" copy to expert storytelling that highlighted their green building initiatives and case studies.

Targeted B2B Distribution: Designed a paid media plan targeting specific professional personas (Architects/Facilities Managers) via LinkedIn and Google Ads.

Social Thought Leadership: Developed a LinkedIn-first social strategy to position Setpoint’s leadership team as innovators in the New Zealand sustainable tech space.

Successful Rebrand & Launch: Setpoint launched a modernised website that immediately elevated their professional standing in the Canterbury and national markets.

Increased B2B Enquiries: The strategic SEO foundation and refreshed messaging led to a significant uptick in qualified B2B leads and new business opportunities.

Search Dominance: Improved search visibility for core services, ensuring Setpoint appears at the top of the list when NZ businesses look for energy efficiency partners.

Brand Authority: The new content strategy successfully bridged the gap between complex engineering and accessible, expert brand leadership.

"In the B2B tech space, your website isn't just a brochure—it’s a trust-building tool. For Setpoint, we focused on 'translating' their deep technical expertise into a digital experience that speaks the language of modern specifiers and developers. The result was a platform that finally matches the quality of their engineering."

Does your B2B brand's digital presence lag behind your actual expertise? I help technical and industrial businesses in NZ turn their websites into high-performing lead generation engines.